Virtue Labs
- Healing Gloss Product Launch PR Kit Design -
Exploded Diagram Showing Layers
Repair that Radiates. Healing Gloss is a product designed to repair hair and deliver lasting shine. To support this new product launch, a PR kit was designed to help introduce the product and create awareness. The product inspired the concept - centered around reflection, transparency, and reveal - creating a memorable unboxing experience for the new product launch.
Using a variety of reflective and transparent materials, one concept explores the possibility of storytelling through layered information and visuals. When fully assembled, the product, marketing message, and model photography are all semi-visible, grabbing the viewer's interest.
Exterior View When Fully Assembled
With a silver mylar base, the product is presented on a shiny silver background with enlarged details of the formula. A vellum insert with model photography and marketing messages introduces the product. The experience is completed with a transparent blue sleeve, nodding back to the product packaging and bringing the concept together.
Reusable Pouch Concept
Taking a more science-driven approach, this concept uses a reusable clear pouch to house the vacuum-sealed product. The combination of a shiny silver back and a transparent front creates an interesting contrast, keeping the product visible while reinforcing the brand’s scientific aesthetic. A printed insert with key marketing messaging sits behind the pouch, visible through the clear material.
Finished with the brand logo, the reusable pouch extends the packaging's life past the initial unboxing, creating an additional brand touchpoint rather than something meant to be thrown away.
Brochure Design
