Xlash's story started with the humble dream of bringing longer lashes to the world. A community-driven beauty brand from Stockholm, they created Europe's bestselling eyelash serum. As a brand and company, it invests in diversity, inclusivity, and the development of environmentally friendly products.

With their success in eyelash serums, Xlash sought to expand into the eyebrow category, introducing color cosmetics and mascaras to complement their collection. We collaborated on creating this line of products to align the design with Xlash's identity while establishing the brow collection as a standalone entity.